All assignments begin with a careful understanding of the sellers' goals, timetable and all owner and stakeholder considerations.
Successful transactions generally require substantial preparation and analysis prior to approaching buyers or considering unsolicited offers. This includes fully evaluating and preparing the company to maximize its results.
Marketing is an art form that starts with determining the current state of the market for the specific transaction being offered - all while protecting the company identity and reserving all options for the owners.
Once a number of prospective buyers have been identified and their level of interest established, the owner is in a position to determine the most productive sales process. This may consist of exclusive or multi-lateral negotiations, a structured auction, or a variation of these techniques.